Share the Love is a restaurant field encouragement program created to give every Denny’s team member the guidance they need to achieve successful restaurants.
We created the concept, messaging, and visual identity for Share the Love to help inspire a culture of support and appreciation within the Denny’s family. Now, through branded feel-good deliverables, great team members are continually acknowledged as restaurant rock stars.
Launching a difference-making firm that serves trade, non-profit, and grassroots organizations
Craft specializes in Association Leadership & Management; Strategic Planning & Development; Public Policy & Government Relations; and Event, Conference, & Tradeshow Management.
We helped them find and write their brand story so that they could share their vision, strategy, and value with potential clients. Then we gave them an impactful visual identity and a streamlined website to highlight the who, what, and how.
Paraiso at Fountain Square
Branding a luxury living experience
Paraiso at Fountain Square offers mid-rise modern living in dynamic West Miami. With ten unique floorplans and endless amenities, Paraiso provides resort-style living close to everything you need to live, work, and play in style.
We stepped in and gave them sleek branding, sales materials, and a website to help promote luxurious living like no other and welcome future residents to their new home.
RJ Rockers Beer Identities
Bringing craft brews to life through voice and visuals
With their beer in bottles, cans, and on tap all across the Southeast, RJ Rockers was ready to up their aesthetic appeal to grab the attention of drinkers.
We created names and narratives to help tell the stories of the character, style, and flavor of each beer. Next up, we delivered design to match, earning this fresh line-up of old faithfuls and soon-to-be favorites a place in fridges everywhere.
Live on the Green
Transforming downtown Spartanburg into a live music destination
Live on the Green was founded in 2014 to showcase Spartanburg as a more viable location for live music. The event brought renowned artists from across all genres to Barnet Park and the Chapman Cultural Center.
And since we love live music - and our hometown - we were happy to jump on board, making creative for branding and promo, including web, print, outdoor, and a solid digital strategy to spread the word about the annual concert festival.
Building a fresh brand for a leading fence & guardrail provider
Founded in 1962, Bagwell Fence is an industry go-to for industrial and commercial fence and highway guardrail. And with scores of satisfied clients, they were ready to step up their brand.
We revived their messaging and identity, which translated into an updated look and website to reflect the company’s steady growth and unwavering passion.
Growing the visibility of established landscapers
With 20 years and a track record of happy customers with beautiful lawns and landscapes, Parris Lawn wanted to increase their curb appeal to new homes and businesses while servicing their current customers.
To promote visibility, we designed a revitalized brand, including a fresh logo for the Parris Lawn team to wear and drive around town with pride.
RJ Rockers Variety 12-pack
Designing a cooler way to carry home the perfect mix of RJ Rockers beer
Once the new RJ Rockers branding was out on the shelves, it was time for the ever-popular Box of Rocks variety 12-pack to get a facelift. We created a carrier with true RJ Rockers branding: big, bold, and screaming pick me up.
Now, Rockers fans don’t have to make hard decisions about which beer to enjoy, and they'll always have the best-looking beer box on the block.
Promoting a happy place for your furry friends
Southport Kennel boasts nearly 10,000 square feet of boarding space, including climate-controlled runs, where your pet can stretch out in comfort for day care or an extended vacation.
As pet lovers, we were excited to get our paws on Southport's creative strategy, delivering branding, signage, and direct mailers to promote pet play and stay.
Polishing a university brand with a history of excellence
Founded in 1889, Converse is a private, liberal arts university with a residential women’s undergraduate college and co-ed graduate programs. With over a century of national recognition for shaping the lives of students, Converse was ready for a brand overhaul to reflect their voice, value, and vision.
We created a modern twist on a historic brand, staying true to the purple and gold while raising the bar for Converse to welcome a new generation of leaders and change-makers.
Elevating the brand of a party for a cause
Each fall, Hangar B at the Spartanburg Downtown Memorial Airport is transformed for a night of dinner, dancing, and excitement to raise funds for the Spartanburg Regional Heart Center.
We re-energized the event’s branding, which carried through every element of one of the most anticipated and impactful evenings in town. From invitations and ads to outdoor and digital strategy, we were all in to help Spartanburg Regional go all out for heart health.